If you're spending time building a website, that's great. If you've hired an SEO firm to direct customers to your site, that's great too. However, we all know that retaining customers is good business and very practical. Sending out a regular electronic newsletter to "touch" your customer is an inexpensive but effective addition to your marketing plan.
Many major retailers send out an eNewsletter that looks more like an ad. Unless you're a store, you can send out something very similar that follows these simple guidelines. Your eNewsletter should be:
- attractive, well-designed
- short, one page
- informative, something useful
- a call to action
Below is an excellent example of a good email newsletter. It's attractive, packed with great information and leaves the reader enriched and with some new ideas.